Agency: ICON (Formerly Iconologic)
In my time at Iconologic, I had the privilege of creating the Look of the Games for the Torino 2006 Olympic Winter Games. This comprehensive design system was applied across tens of thousands of surfaces, including venues, banners, medals, the field of play, the Olympic Torch Relay, wayfinding, merchandise, and more. At the heart of the system were the Sport Pictograms I designed to reflect Italy’s traditions of high fashion and sleek, modern industrial design.
Our team chose the piazza as the central metaphor—a place where neighbors gather—seeing the Olympic Games as a kind of global piazza that brings the world together for 16 days of sport and friendship. Inspired by Turin’s arched walkways, the arch became a key visual motif. The project received extensive press, including cover features in Communication Arts and Auburn Alumni Magazine, and—bucket list moment—two of my posters are now in the permanent collection of the Victoria & Albert Museum in London.