My most beloved task as a designer is to create a brand emblem, or "logo." It was my first love in the field, and I regard it as the purest form of graphic design. A good logo should be memorable, and it should telegraph the attitude and values of the organization it represents. Some of emblems below I created when I worked at ICON (formerly Iconologic), and some I have made as an independent designer. These are a few of my favorites from over the years.