Agency: ICON (Formerly Iconologic)
Before there were emojis, there were silly, expressive Coke "buttons." When Coca-Cola needed to reconnect with high-school aged kids, they knew they had to have a bold, high-energy look. In this imaging system, I teamed up with my Iconologic colleagues Spencer Bigum and Hannah Copeland to create a look of fun, action, and teen-bravado-meets-Coke-Happiness.