The Olympic Games are the world's greatest sporting event, and Coca-Cola is one of the most beloved brands on Earth. They've been a proud sponsor of the Olympic Games since 1928. And every time Coca-Cola sponsors an Olympic Games, they need to create a new look-and-feel that reflects both the host country's zeitgeist and Coke's brand. At Iconologic, I created the visual imaging systems (VIS) for Coke's sponsorship of the Beijing 2008 Olympic Games and the Vancouver 2010 Olympic Winter Games. Those VISs make their way all over the world on packaging and signage. It's a multi-year project, but come Games time, any great host city will be draped in Olympic celebration and Coca-Cola's unique brand of happiness.